2015: Fly Down Payment Resource

It’s a New Year and we couldn’t be more ready. We recently completed our 2015 business planning and we look forward to sharing exciting announcements in the weeks and months to come, including:

  • New team members
  • New tools
  • New data
  • New customers

The only thing that isn’t new is our commitment to helping real estate professionals succeed.

Does your 2015 business plan include helping buyers secure their down payment?  We can help you get there.

New Year, New Heights

Rob flight picWhile recently flying a Delta 777 simulator, a few things reminded me of successful agents and brokers:

  • Take off and landing requires the same series of actions and checklists no matter where in the world you are.
    • All real estate may be local, but how it should be practiced is global. The same best practices work in all markets and under all conditions.
  • Close your eyes and you would not know the difference between a simulator and the real thing. I was cautious and tentative at first; my 13 year old granddaughter requested maximum turbulence. The realism made it creepy, but a lot more interesting and satisfying.
    • You’re not paid the big bucks for mind numbing hours of routine processes. Clients remember you and refer their friends because of how you handled the critical moments when everything seemed to be coming apart.
keep reading

New Realtor Marketing Materials Highlight Down Payment Programs

What’s holding your buyers back? More than likely it’s the down payment. Inform your potential buyers that homeownership may be closer than they think thanks to available down payment and closing cost programs.

thumbnail.familyoffourOur new marketing flyers are designed for use by REALTORS® who are members of Multiple Listing Services/Realtor Associations in our participating markets. It educates buyers about Down Payment Resource and invites them to contact their Realtor to learn more.

Realtors can choose the design they like best, customize with their photo and contact information, save and send to their printer or share online.

Take a look and let us know what you think! keep reading

We hear you…thanks for the tip!

We love hearing from real users of Down Payment Resource (DPR). Recently, Peter Faso with Keller Williams in Honolulu, HI and member of HiCentral MLS, reached out to us with a suggestion on how to improve his Personal Marketing Tool introduction page.

We appreciated his excellent idea of better naming the search page to highlight the agent’s name and describe the service to potential buyers—it’s now called the “AGENT NAME Down Payment Resource Center.” Check out how it looks to his homebuyers now!

peter faso PMT page

Thanks for the tip, Peter. We’re sending you a Starbucks giftcard as a thank you!

Do you have a tip to help improve DPR? Contact us with your suggestion!

Would you like to add the DPR Personal Marketing Tool to your email signature, social media, newsletter and website? Learn how it works and get your free personal link today!

Plus, even more improvements

We’re pleased to announce several incremental improvements to the DPR Eligibility Form to improve the retention and progression of consumers and professional users through the search tool.

Here’s what’s new:

  • Clarified labels on select form fields
  • Organization of several fields to reduce scrolling
  • Messaging to ensure proper entry of a location

The changes are subtle and intended to promote further usage and simpler navigation of the DPR Eligibility Form for users once there. keep reading