It’s always an interesting time at Real Estate Connect — checking out cool new technology and discovering new trends, but a couple of themes emerged that might seem contrary to what one would expect from this cutting edge conference.
Several highly productive REALTORS® known for their tech savvy are actually minimalists when it comes to their use of technology, focusing on the basics rather than the flash. Consider Amanda McMillan, CEO of Chicago Home Partner. Amanda typically adopts only one or two new tools a year. This allows her to focus and achieve successful integration with maximum ROI. Her criteria for adopting new technology are elegantly simple: She asks herself, does it make her a better, smarter agent? And, does it help her customers?
Amanda reacted to a subtitle of her panel: “Help your clients get into a new home faster by introducing them to great apps and websites that they can use as well.” She noted that it’s actually not about rushing a client into a home faster. Instead, she believes the process should focus on being a “better” and “more efficient” experience for the homebuyer so they can move at a speed at which they are comfortable. keep reading