Be a down payment hero

Join other successful agents and lenders in educating today’s homebuyers about their down payment options.

Connect more homebuyers to the down payment help they need

With Down Payment Connect, you’ll educate more buyers, build trust and grow your business.

You already know what’s holding your buyers back. It’s the number one obstacle for new buyers in every market across the country — the down payment.

Millions of renters have the dream, credit and income to own a home, they just lack the down payment.

Down Payment Connect helps you show buyers useful information about down payment programs that can help.

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Attract and serve motivated buyers

We understand you want to serve more first-time homebuyers and grow your business. But, it’s cumbersome to keep track of the latest program information and evaluate all options.

We stay on top of the eligibility and benefit details for more than 2,500 homeownership programs across the country, including all the options right in your backyard.

Down Payment Connect makes it easy to match your buyers to down payment help that’s right for them.

Your personal landing page

Here’s how Down Payment Connect will make you the pro that every new homebuyer recommends:

  1. Buyers search for programs through your personalized online landing page.
  2. Buyers view basic results and complete the contact form to get more details.
  3. You get leads delivered to your inbox with details about all their results.

See how it works

Get started

If you are a member of one of our MLS Partners, your Down Payment Connect landing page is FREE. If your MLS isn’t listed, sign up for a paid subscription below.

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For a monthly fee of just $19.95 per state, get your Down Payment Connect landing page and help buyers get the down payment help they need.

Learn more

Down Payment Connect makes it easy to match your buyers to down payment help that’s right for them. It brings more new buyers into your pipeline and presents buyers with information that can help solve their number one problem – the down payment.

Here’s how it works:

  1. Buyers search for programs through your personalized online landing page.
  2. Buyers view basic results and complete the contact form to get more details.
  3. You get leads delivered to your inbox with details about all their results.

After you sign up, you get your own personalized online landing page to share anywhere buyers find you. Your prospects or existing clients can search for all of the down payment programs in your market(s).

The leads are delivered to your inbox. When a buyer comes to your Down Payment Connect page, completes a homebuyer program search, and submits a contact form, the leads goes to you — and only you.

No lead sharing or lead pools. No other agents or anyone else sees your leads. No commission splits. Just you.

Please note: We aren’t a CRM or a lead management system, so the leads are emailed to you and it’s yours to handle from there. Most agents and lenders add their leads to their CRM and email marketing lists.

Your Down Payment Connect link can go anywhere – your email signature, website, blog, social media, and newsletter.

For example:

  • Send your Down Payment Connect link to your existing clients and prospects – it provides important market information and builds trust.
  • Add your link to a buyer or first-time homebuyer section on your website. Add it as a navigation item at the top of your website, for example “Down Payment Help”.
  • Enhance your email signature with your Down Payment Connect link.
  • Use your link as a call to action in blog posts and e-newsletters.
  • Share your link on social media and invite buyers to discover options for their personal situation.

Both. All homebuyers should be presented with available affordable homeownership options. You can be their down payment hero.

Prospective homebuyers who are just starting to consider homeownership or are looking for down payment help can be directed to your personal Down Payment Connect landing page.

You can also invite existing clients to complete the form. There are many programs available for repeat buyers.

Down Payment Connect can also help kick start conversations with dormant prospects.

It’s easy. First, check our list of MLS Partners. If you are a member of one of them, login to your MLS, follow the link to Down Payment Resource, and Down Payment Connect is free and waiting for you.

Otherwise, use the form to sign up for a subscription. Once you subscribe, you’ll receive an email with your personal Down Payment Connect link and a login to access more marketing resources.

If you are a member of one of our MLS Partners, you don’t have to sign up at all – you already have a Down Payment Connect link waiting for you by clicking the Down Payment Resource (DPR) link on your MLS system home page.

When you become a monthly subscriber, here’s what will happen:

  1. You get a confirmation email with login to access your Down Payment Connect home page where you can manage and customize your link.
  2. You get step-by-step instructions on how to use your link and what your buyers can expect.
  3. You get access to marketing resources and training to help you use Down Payment Connect to grow your business.
  4. Each time a consumer completes a contact form from your Down Payment Connect link, you get a lead delivered to your inbox.

Down Payment Connect is free is you are a member of one of our MLS Partners!

If your MLS has not partnered with us yet, Down Payment Connect is available for a monthly subscription of just $19.95 per state.

Most agents and lenders subscribe to one state, which means prospective homebuyers who use your tool can search anywhere in that state and see all programs for which they may qualify within that state.

If you work in more than one state, you can subscribe to multiple states. For example, if you work in the Capitol area, you may want to subscribe to D.C., Maryland and Virginia, each state being $19.95/month. You’d still have one account and one Down Payment Connect link, but it would allow searches across multiple states.

Down Payment Connect subscriptions are month-to-month for paid subscribers. You are not under contract and can elect to cancel at any time by logging in to your account and managing your subscription.

After you subscribe, your confirmation email will include a login to access more marketing ideas, examples, tutorials, customizable flyers and more. You’ll also be invited to join our private Down Payment Insiders Facebook Group where you can share ideas and best practices with your peers.

Your Down Payment Connect page is already unique to you and your market and names you as the expert throughout the workflow.

If you have the free version through one of our MLS Partners, there are no customization options.

If you subscribe to the paid version, you have the option to add a logo or headshot image at the top of the landing page. We currently don’t support additional customization of colors, content, etc.

Yes, log into your account to manage your subscription, update your payment method and manage your profile.

Still have questions? Contact us at Info@DownPaymentResource.com.

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