Down Payment Help for Our Community Heroes
More housing studies on millennials are out (cue our not surprised face). First-time homebuyer participation in home sales has been at record lows for several years. However, the usual suspects–student debt and the economy–don’t tell the entire story. So, what’s the deal?
Turns out a big theme is misinformation.
Young buyers are doing much more home research online, and they are looking for tech savvy agents and lenders who make the right connection with information on home financing basics, including down payment programs and homebuyer education. By simply addressing their greatest challenges upfront, the door to home buying conversations is opened.