INMAN NEWS: Down Payment Resource bolsters agent lead gen tool

Merging Down Payment Connect with Facebook ads can give agents an edge with first-time homebuyers

BY ANDREA BRAMBILA | INMAN Staff Writer

Down Payment Resource rebrands and bolsters tool that brings in homebuyer leads for agents.

About a year and a half ago, real estate agent Ronnie Burnham was looking for a tool that would both help him reach more homebuyers and give him an edge over other agents in his market.

Ironically, he found that tool being offered at no additional cost to all the members of his MLS, the Central Virginia Regional Multiple Listing Service (CVR MLS).

The tool, Down Payment Connect, was offered by Down Payment Resource, a provider of down payment assistance information. Burnham was intrigued by the offering and found that not many agents in his MLS were using it, so he signed up for a training webinar.

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Agents: Serve first-time homebuyers well and everyone wins

Kris Rosser Schmitt, Illinois based agent and managing broker at the Barbier Agency, has fueled her business with first-time homebuyers since 2001. Why?

“As agents, we are psychologists who sell houses. And first-time homebuyers are your best referral strategy…if you do it right. You are going to hand hold and educate more, but the ROI [return on investment] is huge. When you build trust with first-time homebuyers, you’ll gain stronger, more motivated leads,” said Kris.

Kris puts the focus on serving her first-time buyers well and they do the rest. Kris said her successful first-time homebuyers will give her 5 -10 leads in the next 12 to 18 months. They actively share all the details about their home buying experience with their friends and family.

“We [agents] are relationship based people. That’s how we sell,” said Kris. keep reading

Agent launches DPR marketing tool DURING webinar!

Some marketing goals take weeks and months to accomplish. With Down Payment Resource, all you need is a few minutes to make a difference. Just ask Carrie Van Beusekom.

During a recent webinar, DPR best practices for agents, we showed agents using DPR through their MLS how they can set up their own DPR Personal Marketing Tool on their website, social sites and email signature. Carrie Van Beusekom with Coldwell Banker Burnet in Edina, Minnesota did just that. Before the webinar was over, Carrie copied her unique DPR link, chose a down payment icon and created her first business Facebook post highlighting down payment programs and how buyers can search for help with her new link.

We followed up with Carrie to find out more about her business and how she works with her buyers.

Why do you think many buyers are still on the sidelines?

Tmr104301f6720vanbeusekomwebwenty years ago I believed because I was in my early 30s and had an hourly, support job, I couldn’t afford or qualify to buy my first home. When I finally inquired, I was so happy and surprised I could and I did. But fear and discouragement kept me from calling anyone for a long time. keep reading