Down Payment Connect Marketing Resources

We’re here to help make your Down Payment Connect landing page a success.

Your Personal Online Landing Page

Down Payment Connect is your personal online landing page where homebuyers can search for down payment help. After a buyer completes your form to request details, an email lead is delivered to you with their contact information.

Use our marketing resources to promote your personal landing page.

For questions or feedback, visit our Down Payment Resource Help Desk.

Graphics Library

Link to your landing page using one of our graphics. It provides a call-to-action for prospective homebuyers and your clients. These graphics work best on your website, blog posts and email signature.

  1. Click on the graphic to open its full size and select ‘save as’ to save to your own files.

2. Insert the graphic on your webpage, blog post or email signature. Hyperlink the graphic to your personal landing page.

Get more information about linking your email signature.

Get more information about adding your link to your website.

Social Media Images

Social posts with images perform far better than those without. We designed these images for your use on Facebook, Twitter and LinkedIn. Follow these simple steps:

  1. Click on the image to open its full size.
  2. Right click and select ‘save as’ to save to your own files.
  3. Create your social media post introduction and paste your personalized link into your post.
  4. Upload the appropriate image to use with your post.

Check out the examples in this agent success story.

Get more information about marketing your landing page on social media.

Facebook Ads

Facebook Ads (adheres to less than 20% text guideline)




Customizable Flyers

Use our customizable flyers, available in both English and Spanish, to highlight down payment programs and promote your Down Payment Connect page. These are great for open houses, community events and referral partners. Follow these simple steps:

  1. Click to download the flyer of your choice. It will open as in Word under “protected view.” Click “enable edit” to begin editing.
  2. You will see a box on the bottom right to add your information. Place your cursor inside the box. Go to “Insert”, then “Pictures” and add your head shot or logo. You can scale the photo to the size you’d like and you can edit the size/position of the box. You can also hyperlink the image to your website or personalized landing page.
  3. Add your contact information, including website, phone number, email address, twitter handle, etc.
  4. Save as a PDF document. (Select File/Save As/PDF)
  5. Print or upload to your website and/or share on social media.

English Language Options

Spanish Language Options

More Marketing Help

Live Webinars

Register for one of our live webinars.

Private Facebook Group

Join our private Facebook Group for lenders and real estate professionals. Learn best practices, discover new marketing tips, share ideas and be the first to learn about new live trainings.

Request to join our group today!

Yard Sign Riders

Is your listing eligible for down payment help? Add a yard sign rider to promote the listing and your website.

Download the order form.

Down Payment Resource Reports

Add information from our reports to your client proposals.

We publish a quarterly Homeownership Program Index that measures the availability and characteristics of down payment programs in the DPR database. Each report features a shareable infographic.


Social Media Training for Mortgage Professionals presented by MGIC

Down Payment Programs 101: The 3 Most Common Types of DPA Programs Explained

Down Payment Connect: Grow Your First-time Homebuyer Business

Those Darn DPAs! – Overcoming Common DPA Obstacles and Misperceptions.