Down Payment Connect is your personal online landing page where homebuyers can search for down payment help. After a buyer completes your form to request details, an email lead is delivered to you with their contact information.

Use our marketing resources to promote your personal landing page.

For questions or feedback, visit our Down Payment Connect Help Desk.

Graphics Library

Link to your new page using one of our graphics. It provides a call-to-action for prospective homebuyers and your clients. These graphics work best on your website, blog posts and email signature.

1: Click on the graphic to open its full size and select ‘save as’ to save to your own files.

2: Insert the graphic on your webpage, blog post or email signature. Hyperlink the graphic to your personal Down Payment Connect landing page.

Get more information about linking your email signature.

Get more information about adding Down Payment Connect to your website.

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Social Media Images

Social posts with images perform far better than those without. We designed these images for your use on Facebook, Twitter and LinkedIn. Follow these simple steps:

1: Click on the image to open its full size.

2: Right click and select ‘save as’ to save to your own files.

3: Create your social media post introduction and paste your Down Payment Connect link into your post.

4: Upload the appropriate image to use with your post.

Here’s an example of a Facebook post. When the buyer clicks the image, it will go right to your personal Down Payment Connect page. (You can also check out more examples in this agent success story).

Get more information about using Down Payment Connect on social media.



Facebook ads (adheres to less than 20% text guideline)







Customizable Flyers

Use our customizable flyers to highlight down payment programs and promote your Down Payment Connect page. These are great for open houses, community events and referral partners. Follow these simple steps:

1: Click to download the flyer of your choice. It will open as in Word under “protected view.” Click “enable edit” to begin editing.

2: You will see a box on the bottom right to add your information. Place your cursor inside the box. Go to “Insert”, then “Pictures” and add your head shot or logo. You can scale the photo to the size you’d like and you can edit the size/position of the box. You can also hyperlink the image to your website or Down Payment Connect page.

3: Add your contact information, including website, phone number, email address, twitter handle, etc.

4: Save as a PDF document. (Select File/Save As/PDF)

5: Print or upload to your website and/or share on social media.

English language options

Spanish language options

More Marketing Help

Video Tutorials


Part 1: Find your personalized link

Part 2: Promote on your website

Part 3: Marketing from your email signature

Part 4: Promoting your link on social media

Down Payment Connect for Homebuyers

Use this video to educate your customers on how to use your personalized Down Payment Connect link.

On Demand Training

Social Media Training for Mortgage and Real Estate Professionals presented by MGIC

Down Payment Connect: Grow Your First-time Homebuyer Business
Down Payment Programs 101: What Every Agent Needs to Know

Live Webinars

Register for one of our live webinars for real estate pros.

Realtor Facebook Group

Join our private Facebook Group for agents. Learn best practices, discover new marketing tips, share ideas and be the first to learn about new live trainings.

Request to join our group today!

Agent Success Stories

Get ideas from other agents.

Learn how Indianapolis-based Realtor Marilyn Parrish uses Facebook ads to generate leads that she says are even more successful than her experience with Zillow leads.

Learn how Austin-based veteran Raoul Rowe teaches fellow veterans how to purchase a home with valuable Texas benefits and how to navigate that process more efficiently.

Learn how MFRMLS member Amber Bennett is a down payment hero by educating her peers about low down payment options.

Learn how CVR MLS member Ronnie Burnham uses Down Payment Connect and Facebook ads.

Yard Sign Riders

Is your listing eligible for down payment help? Add a yard sign rider to promote the listing and your website.

Download the order form.

Down Payment Resource Reports

Add information from our reports to your client proposals.

We publish a quarterly Homeownership Program Index that measures the availability and characteristics of down payment programs in the DPR database. Each report features a shareable infographic.

We also publish a monthly Down Payment Report that brings together the latest data on down payments across a variety of sources.